February 5, 2018 admin

Tour and launch of Session Pale Ale

It’s been a big ass week for Dead Centre. As per yesterday’s post, we recently got to sit down with the guys from The Irish Beer Snob podcast and have the ‘bantz’ about Dead Centre, where we’ve come from and where we’re heading, but they weren’t the only people we were keen to talk to about what we want to do with Dead centre Brewing in the long term.

On Saturday, we decided to create a craft beer day out, the likes of which the Midlands had never seen before – but we’re confident in saying that it will be the first of many!

The plan was simple, and luckily it went off without a hitch. We worked with the guys in The Malt House Athlone to organise the launch of our new 4% session pale ale called </sourcecode> as well as working with the landlord in our new premises to organise a walk through of what will be our brand new brewery, right in the heart of Athlone.

On Friday, my day was split between meetings with potential investors, the architect, the fire officer and the planning department in Westmeath Co Co. All meetings were very positive and it meant that once the almost 60 guests landed in The Malt House on Saturday, we were armed with all the information we needed to be able to bring them to the Dead Centre Brewery and confidently be able to lay-out the plans for the premises. What used to be The Ritz will soon be home to our copper clad, 9HL brewing system and the long term goal is not just to build a brewery…it’s to build an artisan village with the brewery as the anchor tenant.

The brewery will feature a tap-room, up to 6 tours weekly (initially), a full kitchen, outlets for other artisan producers, regular entertainment and a space for group events. We’ll keep you updated, but we hope to submit our full planning application in late-Feb/early-March.

Fingers crossed.